repost: this commercial break brought to you by budweiser

soberlearning swings for the fences, gets through the marketing crap, and gets straight to the point on this Bud commercial that aired during the first World Series game last night. Going to quote at length in case any of you aren’t inclined to connect the dots to this amazing blog:

For a recovering alcoholic, I find the commercial disturbing. The way I interpret it is thus; go out, drink as much as you want, get drunk, and pass out at a friends because you are far to inebriated to drive home.

License to drink irresponsibly, woot!

Upon returning home in the morning, your trusty companion will be waiting at the door.

He will not have gone through the garbage, chewed on the furniture, or crapped on the rug while you were out . He will be concerned and awaiting patiently on your beautiful leather sofa, like a concerned human, just happy you made it home, finally, safely.

Now go read the whole thing and watch the commercial. Isn’t it amazing what you don’t see when you’re watching television?

SOBERLEARNING

My husband was watching the first game of the World Series Wednesday night.  I was in the room, reading.  I looked up in time to catch the end of a new Budweiser advertisement that was created to air during the World Series.

My initial reaction was, WHAT??  What happened to “Drink Responsibly”?

Yesterday, I watched the full commercial on YouTube.

Of course, the ad is well done, and the story tugs at your heart strings.  A man and his dog, an age old story.

Who doesn’t love a dog?  It is especially heartwarming after the montage of the dog and man bonding.  Growing from puppy to full grown dog and trusted companion.

After watching the commercial a few times, I still had the same feeling.  The message it was perpetuating was wrong.

I spent time Goggling reviews of this commercial.  All the analysts seem to love it.  Although I got…

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About greg w

I believe chocolate in virtually any configuration is the finest dessert in the history of mankind. I believe my wife is the sexiest woman in the world. I believe modern capitalism will never be replaced by a different -- or better -- form of economics. I believe in clutch hitting in baseball. I believe the Kimber 1911 .45 ACP is the finest handgun ever made in America. I believe the Mossberg Flex 500 pump-action 12 gauge shotgun is the best home defense ever made in America. I believe Tom Waits is the best song writer of my generation. I believe unarmed truth and unconditional love will have the final word in reality. I believe in equality for everyone, except reporters and photographers. As CS Lewis once beautifully wrote, I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everything else. I believe that, on balance, Christianity has done more good for humans than bad. I believe it is better to tell the truth than a lie. I believe it is better to be free than to be a slave. I believe it is better to know than to be ignorant. And I believe if I yell at the TV during a Colts game, they will play better.

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